Vamos a Nissan

This campaign invited consumers to take care of their car through the Nissan Service Centers in a super fun way.

Song lyrics presented funny stories highlighting the things we all do to either procrastinate on car maintenance or save money using fake parts. The campaign immediately connected with the consumer and generated excellent results in the service center and towards the Nissan Brand.

This particular campaign is very special to me. I wrote the music, arranged it, and recorded all instruments. I am also a recorded singer-songwriter, and the melody and harmony were developed during the brainstorming process. So we decided to do it all in-house to keep costs as low as possible.