About me
I have been in the advertising business for many years.
I started as a copywriter and eventually became a Creative Director at BBDO and Havas Worldwide. I have worked on local and regional projects for many brands such as Pepsi, Nissan, Taco Maker, Pizza Hut, MMM, Banco Santander, First Mortgage, Lysol, Hershey's, among others.
Today, I work directly with clients on entire projects from end to end: strategy, concept, ideas, design, content creation, and final production.
Being in the industry for so many years has given me access to a strong network of talented experts. When needed, I put together a custom team to deliver ideas that become action and ultimately generate the meaningful connection brands are looking for.
I also work with advertising agencies, where I integrate seamlessly into projects or daily jobs.
In a collaborative down to earth style, I team to look for powerful consumer insights to generate a strong creative strategy and concept to create a long-lasting relationship between a brand and its consumers.
Some of my work has won awards in Cúspide, New York Festival, and Addy.