TOTAL

Echa y Gana con Total

The Fuel category is very active in terms of advertising. A unique promotion was developed to invite people to use the product in a recurring manner. Consumers had the chance to pick their prize of up to $25,000. They could win anything they wanted from a 5 star trip to any destination, to home improvements, a car, cash, university payment, anything. And that’s how Echa y Gana con Total was born. The promotion was very successful and it generated an increase in sales as well as new users to the brand.