NISSAN KICKS
Nissan surprised its consumers with the new Nissan KICK, a vehicle with a fresh design, minimalist interiors packed with technology, and unexpectedly two-tone gorgeous exterior colors. A small car with a colorful personality that matched our vibrant targets' passions and tastes. This became the powerful insight we used to develop this very successful campaign.
Consumers connected to the campaign, and sales were exceeded by 100%.
The viewing time for the video was as high as 96% in the 60ss version. Impressive numbers and results made this a big success for Nissan.
A 360° campaign was put in place with videos, web banners, microsite, Facebook, Instagram posts, stories, and traditional media: billboards, print ads, among others.
